Tarasenkov & Co. is a Helsinki-based trading group operating a portfolio of consumer brands across the United States market. We connect world-class manufacturers with American consumers through structured distribution, category expertise, and long-term commitment.
Founded in Helsinki in 2018, Tarasenkov & Co. was established with a single conviction: that the most durable trade relationships are built on genuine expertise, operational reliability, and mutual respect — not on volume alone.
Today, we operate as a holding group across five distinct product verticals, each purpose-built for its respective category and audience in the United States. Our portfolio is united by a shared standard: we only bring to market what we are prepared to stand fully behind.
Our headquarters in Helsinki gives us access to the best of European design sensibility, regulatory discipline, and supplier partnerships. Our direct presence and deep knowledge of the American market allow us to bridge that quality to consumers who value it most.
We operate with the patience and discipline of a private group — no outside investors, no quarterly pressure — which means we make sourcing decisions based on fit, not urgency.
"The strength of any trading company is measured not by how many suppliers it has, but by how many it has earned the trust of."— Tarasenkov & Co., Company Principles
Each product vertical within our group operates with its own team, buyer relationships, and channel strategy — united by shared values of quality, transparency, and market discipline. We welcome direct dialogue with manufacturers across any of the categories below.
The United States is our primary and strategic market. Our Helsinki headquarters provides a stable, EU-compliant operational base, while our on-the-ground American market knowledge allows us to bridge European quality to consumers who value it most.
We combine European sourcing discipline with a deep operational understanding of US retail and e-commerce dynamics — a combination our supplier partners consistently find distinctive and valuable.
We have structured our sourcing and supplier engagement model around one goal: making it straightforward and genuinely rewarding for quality manufacturers to grow with us over the long term.
We run a lean, professional operation structured around clarity of roles and reliability of execution. Every order that leaves a supplier's facility is tracked, documented, and managed by a dedicated team member.
Whether you are a manufacturer looking for a long-term US distribution partner, or a brand seeking entry into the American market — we would like to hear from you. All supplier and partnership inquiries are reviewed personally.